Bloggers and Bandwagons – Can you have one without the other?

fashion, flatlay

Recently there has been a huge influx in bloggers and influencers discussing fast fashion and other hot topics floating around the internet. Other topics have included Mental Health, Trans visibility and POC, although right now everyone is giving their two cents on fast fashion, with blogs, videos and newsletters flying out all over the place.

To start with, let me just say that discussing any topic that brings attention to a subject that hasn’t had much discussion in the past is always a good thing. Discussion brings change and change, although not always a good thing, can often result in a different mindset and can have a larger impact over time.

After a documentary that was shown on BBC’s iPlayer, Stacey Dooley Investigates – Fashion’s Dirty Secrets, pretty much every ‘influencer’ I know has jumped on this media train and rode it straight to bandwagon city.

Yes, I’m being deliberately flippant, but when so many times a year we see things like this happen, how can you not be?

I’ve seen around ten larger influencers discuss fast fashion in the last few days. Blog posts discussing the movement of rewearing older clothing. Announcing that there won’t be any more ‘haul’ posts. Deliberately not photographing new pieces of clothing they receive etc.

I mean, yeah. Well done! You’ve come across as sincere with this. You’ve won over your audience.

Here’s the thing though. I’ve seen two of these people who’ve posted about the troubles and dangers of fast fashion then go on to post ASOS hauls.



I get that you want to stay relevant, but if you have literally no care in whatever opinion you’re peddling out on your blog or even intend to stick to your work, why even bother? You can’t talk about the dangers of fast fashion and how you’re going to change the way you buy clothes and then post up a £200 ASOS haul less than a week later.

Have you never heard of hypocrisy?

Using something that a lot of people care about just to get a few thousand views, likes, comments and whatever else is nothing more than selling yourself out. If you don’t intend to stick to what you’re discussing then don’t do it. You lose all credibility when you do shit like that. You don’t have to weigh in on EVERY SINGLE social situation, political stand point and ethical dilemma that shows up online.

In fact, sometimes not sharing your opinion can be just as important. Especially when you’re going to backtrack you opinion to your audience just a few days later.

What I’m really trying to say is, don’t just stand by your views when they’re relevant.

Changing your views into whatever is currently showing on Trending for the sake of a few likes is dumb. Literally, just dumb.

People will have more respect for you as an influencer if you actually stick to your word and show others that it’s easy to stand by what you’ve said, without feeling like you’re just jumping from bandwagon to bandwagon.

For reference as to how it should be done, check out two of my favourite bloggers and their thoughts on the subject. Both thoughtful pieces with great insight, not just a bandwagon blog post.

Vix wrote a great piece on how everyone has helped contribute to fast-fashion, not just huge influencers, and gave some tips on smaller changes that can be made to make a difference. Vix has also started an instagram promoting the opposite of fast fashion, showing influencers reworking older and already worn pieces of clothing – @slow.styling. Click here to read the post!

Rebecca wrote a thoughtful piece on how she’s been changing her attitude towards fashion over the years and also (rightfully) mentioned that for some fast fashion is the only option for them. She also mentions a few internal questions you could be asking yourself before making a purchase. Click here to read the post!

If you take away anything from this blog post, other than my need for a rant, it should be this – please please stand by your word! Don’t just jump on the blogger-influencer-bandwagon for some attention, because what you might think is helping, is ultimately more damaging.


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